Each segment of your constituent files have different reasons for giving, for upgrading their support, and for downgrading or ceasing to give.
Our job – DRS and you as our client functioning as a single team – is to find out this information and use it to set strategies that generate stronger donor relationships and thus improved returns on investment.
Armed with this information, we can create meaningful new strategies, linked to your metrics. Each goal, every activity, will contribute to measurable results, with the single thrust of improving ROIs wherever and whenever possible.
DRS proposals present clear and actionable ideas which will properly apply and allocate direct mail investments -- and show logical transition to other integrated, cross-channel marketing efforts.
In direct mail fundraising and marketing, we know that past results are signposts to successful future campaigns. We'll use our extensive knowledge, gathered over years of creating and managing programs like yours, to evaluate what works and what doesn't.
Timelines will be established that will allow you to properly campaign for one appeal, or for an entire annual campaign. As the program progresses, we'll monitor each step to ensure that quality is maintained and that deadlines are met.