Interpreting Your Results
“Campaign reports.” “Analytics.” “Results reporting.” “Metrics.” “Program Audit.” “Donor Profiling.”
All catch-words and phrases for measuring results. However you prefer to deem the term, understanding what has transpired in your recent fundraising past forms the basis on which competent strategies must be built.
At DRS, “results reporting” is a beginning – not an end. Computing response rates, average gifts and costs-per-dollar raised is important. But it provides only a snapshot.
DRS uses state-of-the-art technology tools to view trends in donor lifecycles. Implementing strategies that react to challenges and opportunities must be based upon true understanding of the full dynamics of your program …
Real “analytics” lies in the discovery of the true nature and current status of your donor relationships. And then reacting with solid creative and marketing strategies. Fundraising by nature is always moving, changing. Good analysis must dig deeper than a statistical snapshot, frozen in time.